From Impression to Impact: How To Build An Online Brand

This course is perfect for CMOs, Marketing Directors, Creative Directors, Content Directors, or Marketing Generalists who want a durable, dynamic brand.

This course will have video sessions with practical worksheets and activities. 

We will cover:

1. Brand Essentials: Understand the core components of a brand, including its story, mission, promise, values, and tagline. Learn how these elements work together to create a cohesive brand identity.
2. Audience Analysis: Develop skills to create a comprehensive profile of your target market, including demographics, psychographics, and digital behavior. This deep understanding helps tailor your brand messaging effectively.
3. Competitive Differentiation: Learn techniques to analyze competitors and position your brand uniquely in the market, ensuring your offering stands out from the crowd.
4. Visual Brand Identity: Explore the elements of visual branding, including color psychology, typography, logo design, and art direction. Understand how to create a consistent visual language for your brand.
5. Brand Voice and Messaging: Discover how to craft a distinctive brand voice and develop messaging strategies that resonate with your target audience across various channels and touchpoints.
6. Brand Consistency and Management: Learn how to create and implement a comprehensive style guide, establish brand rules, and maintain consistency to build a lasting brand legacy.

This course provides a holistic approach to brand building, covering everything from conceptual foundations to practical implementation strategies.

The duration of the course varies depending on your pace of learning. However, we recommend dedicating at least a two hours each week to get the most out of the course.