You ready for this? As a content consultant and business owner, I have now set up and scaled multiple content AI systems. This is a nuts and bolts process and I'm going to give you every single tool you need to make it happen for yourself.
This course is perfect for CMOs, Marketing Directors, Content Directors, or Marketing Generalists who want to operationalize content AI.
Week 1: Picking the Right AI Software
Choosing and Evaluating AI Software for Your Content Operation
In this session, you'll learn how to choose the best AI software for your content operation. We will cover the essential features to look for, how to test software for performance, and the best practices for investing and licensing AI tools.
Includes: Content AI Research Study with Scorecard and Platform Differentiation
Week 2: Establishing Protocols and SOPs
Setting Up AI Protocols and SOPs
This week, learn how to establish protocols, guidelines, and parameters for using AI in your content operations. We'll discuss setting up new Standard Operating Procedures (SOPs) and content production processes.
Includes: Content AI SOP
Week 3: Creating Editorials, Briefs, and Checklists
Developing AI-Driven Editorials, Briefs, and Checklists
In this session, you'll learn how to create new editorials, content briefs, and editing checklists that leverage AI capabilities, ensuring your content remains high-quality and on-brand.
Includes: Content Editing Checklists AND Content Brief SOP
Week 4: Training Your Writers on AI
Training Your Team on AI Tools and Techniques
This week, learn how to train your writers—both staff and freelancers—on using AI tools. We'll cover creating training materials, conducting effective training sessions, and working with writers individually and in groups.
Week 5: Implementation and Quality Control
Implementing and Monitoring Your AI Content Operation
In the final week, learn how to implement your AI content operation, enforce quality control, and measure success.
We'll cover best practices for rollout, maintaining high standards, and using analytics to track performance.
Includes: Content Reporting Templates