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PPC expert Kirk Williams reveals why choosing the wrong clients costs more than bad campaigns. Learn red flags and discovery tactics that protect your agency.
Why Client Fit Makes or Breaks PPC Agency Success google ads ppc Feb 16, 2026

Kirk Williams has been running PPC campaigns since 2009, but his biggest mistake wasn't a botched bid strategy or budget blowout. It was saying yes to the wrong clients – a decision that cost his agen...

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