THE BLOG
Why Google Ads Clicks Drop & How to Fix Performance Issues
Mar 30, 2026
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Nothing ruins a marketer's morning coffee quite like logging into Google Ads and seeing a steep decline in clicks. Your first instinct might be to panic, adjust bids frantically, or blame Google's lat...
Why Client Fit Makes or Breaks PPC Agency Success
Feb 16, 2026
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Kirk Williams has been running PPC campaigns since 2009, but his biggest mistake wasn't a botched bid strategy or budget blowout. It was saying yes to the wrong clients – a decision that cost his agen...
