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Discover why Economics PhDs are becoming CMOs and how game theory transforms marketing strategy. Learn Nash equilibrium applications and competitive dynamics modeling for marketing warfare.
Game Theory for Marketers: Why Economics PhDs Are Taking Over CMO Roles behavioral economic digital marketing learning theory Sep 15, 2025

 

The MBA is dead. Long live the PhD.

Walk into any Fortune 500 boardroom and you'll find a curious shift. The new CMO has a doctorate in behavioral economics, not an MBA in marketing. She speaks in...

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Explore the hidden psychological forces that truly drive consumer purchase decisions beyond the traditional marketing funnel.
The Psychology of Purchase behavioral economic Mar 18, 2025

Why do consumers often ignore carefully crafted logical arguments in favor of emotionally-driven impulse purchases? Why do they spend hours researching major purchases only to ultimately choose based ...

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