THE BLOG
How Marketing Theory is Adapting to Non-Linear Customer Journeys
Apr 10, 2025
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The concept of the straight-line customer journey has become as quaint as rotary phones in a Web3 conference. Today's consumers jump between touchpoints with the unpredictability of quantum particles,...
Top of Funnel Content Strategies: Casting a Wider Net
Mar 28, 2025
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At the top of the marketing funnel, we engage in the art of attraction rather than persuasion. Like the soft music that lures patrons into a marketplace, top-of-funnel (TOFU) content whispers promises...
How to Run a Podcast
Mar 26, 2025
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Did you know that 62% of Americans now listen to podcasts regularly, with the average listener consuming seven episodes weekly? That's a 14% increase from just two years ago, demonstrating that podcas...