THE BLOG
Tech sprawl is a newer term, though the problem has been building for years. It's definitely happening more with AI tools where companies think "Okay, I want this data enrichment tool because it h
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While marketers obsess over figuring out how to engage younger consumers, it's easy to overlook those who are 50 and older. However, this group boasts $8.3 trillion in collective spending power and re...
We rebuilt our marketing operations in October 2024. Three months later, the team produces 300% more campaigns with 40% fewer touchpoints. Revenue per marketing dollar increased 127%. The difference w...
A marketing director launched an executive personal branding initiative in January 2025. The CEO loved the concept. Three executives agreed to participate. By March, two had stopped responding to cont...
Your survey says customers love your product. Your churn rate says otherwise. One of these is lying, and it's probably your survey.
Bad survey design is worse than no survey at all. At least ignoranc...
The MBA is dead. Long live the PhD.
Walk into any Fortune 500 boardroom and you'll find a curious shift. The new CMO has a doctorate in behavioral economics, not an MBA in marketing. She speaks in...
TikTok users scroll past content in 0.3 seconds. Instagram engagement rates dropped 23% in 2024. Google Ads costs increased 47% while click-through rates decreased. The brutal truth: human attention b...
The concept of the straight-line customer journey has become as quaint as rotary phones in a Web3 conference. Today's consumers jump between touchpoints with the unpredictability of quantum particles,...
At the top of the marketing funnel, we engage in the art of attraction rather than persuasion. Like the soft music that lures patrons into a marketplace, top-of-funnel (TOFU) content whispers promises...
Did you know that 62% of Americans now listen to podcasts regularly, with the average listener consuming seven episodes weekly? That's a 14% increase from just two years ago, demonstrating that podcas...
