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Instagram limits hashtags to five per post as platform chief repeatedly states they "don't work" for reach. Learn why hashtag strategies based on 2019 tactics are wasting your time and what actually drives discovery now.

Instagram Institutes a 5-Hashtag Limit content strategy instagram meta social media marketing Dec 29, 2025

Instagram has announced a new restriction on hashtag use in posts, as it continues to examine changes in user behavior relating to tags while also seeking ways to limit spammers and scammers in the ap...

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