THE BLOG
Your organic traffic looks healthy until you realize everyone searching for you already knows who you are.
Brand name plus product. Brand name plus login. Brand name plus support. Your traffic is ent...
Microsoft's Tay lasted 16 hours. The AI chatbot designed to learn from Twitter conversations quickly devolved into spouting racist, sexist rants before Microsoft pulled the plug. Air Canada's chatbot ...
After a decade dominated by performance marketing's promise of measurable returns, the pendulum is swinging back toward brand buildingā€”not as a replacement for data-driven approaches, but as their ess...
Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical skill for businesses. A social media crisis can break within minutes, causing damage ...
Rebranding is more than just updating a logo or changing a taglineā€”it's about redefining how your company is perceived, positioning your business for growth, and aligning your brand with new business ...
Picture this: You're standing at the edge of a cliff, about to leap into the vast ocean of entrepreneurship. Your parachute? A brand new idea that you believe will change the world. But how do you ens...
Branding design is an essential aspect of any businessā€™s success. It goes beyond just a logo or a color schemeā€”your brand identity communicates who you are, what you stand for, and how you want to be ...
