THE BLOG
You craft the perfect prompt. Detailed audience description. Specific tone parameters. Exact format requirements. Constraint catalog. Example sentences. The output is technically correct and creativel...
Ask AI to "develop a Q4 campaign strategy" and you'll get a bulleted list of generic tactics. Launch channels. Set KPIs. Create content calendar. Test and optimize. It's not wrong. It's just useless.
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You type "Write a blog post about email marketing" into ChatGPT. You get 500 words of generic advice that could have been written in 2015. No brand voice. No strategic angle. No acknowledgment of your...
You've been using AI for three months. You feel faster, maybe more capable. But when your manager asks "How much better are you at this?", you offer vague assurances about productivity gains.
That's ...
When Anthropic posted a "Prompt Engineer and Librarian" position offering up to $335,000 annually, the tech industry took notice. This wasn't for someone with a PhD in computer science or decades of p...
We've reached marketing's Socratic moment. The marketers who master AI aren't the ones with the most technical skillsā€”they're the ones who ask better questions. While others fumble with basic prompts ...
