THE BLOG

Prompt Architecture: Building Requests That Actually Work ai skills ai training prompting Nov 11, 2025

You type "Write a blog post about email marketing" into ChatGPT. You get 500 words of generic advice that could have been written in 2015. No brand voice. No strategic angle. No acknowledgment of your...

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Upskilling vs Terminating: The 60-Day Assessment Framework ai skills leadership marketing department marketing skills marketing team Oct 27, 2025

Three months ago you gave someone a project. They're still "assessing the current state" and haven't delivered anything.

Meanwhile, someone else knocked out the same work in a week using AI, iterated...

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The Only Marketing Skills That Matter in 2026 ai in marketing ai skills marketing career marketing skills Oct 27, 2025

If your primary value is execution, AI just became your competitor.

And it's cheaper. And faster. And it doesn't need benefits or vacation time or performance reviews. It follows instructions perfect...

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Beyond Social Media Management: How Community Strategy + AI ai skills community reskilling social media Aug 08, 2025

When Sprout Social's AI began autonomously managing crisis communications for Fortune 500 brands, routing messages based on sentiment analysis and automatically deploying de-escalation protocols, trad...

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