THE BLOG
AI Marketing Measurement: KPIs for Automated Campaigns
Nov 02, 2025
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A marketing team celebrated their AI-powered email campaign. Open rates up 23%, click-through rates up 31%, conversions up 18%. Beautiful numbers. Then someone asked a different question: how much hum...
The End of Campaign Management: AI Takes Over, Humans Focus on This Instead
Sep 15, 2025
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Traditional campaign management—manually setting up ads, scheduling posts, A/B testing subject lines, adjusting budgets daily—has become as obsolete as using a map instead of GPS. AI systems now handl...