THE BLOG
We're witnessing the most dramatic skill obsolescence since the Industrial Revolution dismantled artisan guilds. Marketing professionals cling to competencies that AI systematically renders redundant,...
The marketing director stared at the campaign brief: "Launch new product with 300% higher engagement than last quarter using same budget." Six months ago, this would have been impossible. Today, she
...The marketing coordinator just received their termination notice. Not for poor performance—for redundancy. Project management, calendar coordination, basic reporting, and campaign execution now happen...
Corporations face an unprecedented challenge: keeping their marketing teams at the cutting edge of industry trends and technologies. The rise of artificial intelligence (AI), the growing importance of...