THE BLOG
Marketing used to be simple. Collect data. Use data. Grow revenue. Then Europe dropped GDPR in 2018 and suddenly every email list, every tracking pixel, every behavioral segment carried legal liabilit...
When Machines Dream Up Your Next Campaign
The blank page terrifies even seasoned marketers. That cursor blinks. The deadline looms. Your brain cycles through the same tired angles you've used a dozen...
Your survey says customers love your product. Your churn rate says otherwise. One of these is lying, and it's probably your survey.
Bad survey design is worse than no survey at all. At least ignoranc...
Your creative team knows how to read a brief. Background, objectives, target audience, key message, tone. They've internalized this structure through years of campaigns. They fill in gaps with institu...
We've all met that marketer. The one who's read every AI article, watched every tutorial, attended every webinar. They can cite GPT-4's parameter count and explain transformer architecture. They know ...
A Fortune 500 CMO showed us their 2025 organizational chart. Eight positions had titles we'd never seen before. Not variations on existing rolesā€”entirely new functions that didn't exist in 2022. The m...
A marketing team celebrated their AI-powered email campaign. Open rates up 23%, click-through rates up 31%, conversions up 18%. Beautiful numbers. Then someone asked a different question: how much hum...
Programmatic advertising accounts for over 90% of digital display ad spending in the United States. That's roughly $600 billion flowing through automated bidding systems globally, making split-second ...
Your meetings generate more strategic intelligence than your analytics dashboards. You just never extract it.
Most marketing teams treat meeting transcripts as compliance documentation. Record the ca...
Your company spent thousands on AI tools. Usage peaked in month one. By month three, adoption had cratered. This isn't a feature problem. It's a personality problem.
Most corporate AI sounds like it ...
You're good at what you do. You spent years getting good at it. Yet somehow, you've added "professional schmoozer" to your job description, and it's eating your life.
Every week, you're mining your n...
By December 2024, 73% of Fortune 500 CMOs reported that AI tools now handle tasks previously requiring teams of 15-20 marketing professionals. We're witnessing the most dramatic leadership transformat...
By late 2024, 91% of enterprise marketing teams reported using at least three different AI modalities simultaneously in their campaigns, yet only 23% achieved true integration between these systems. W...
Remember when you needed seventeen different tools to run a marketing campaign? Email platform, analytics dashboard, social scheduler, lead capture forms, landing page builder, CRM integration, attrib...
Third-party cookies are dead. iOS 14.5 killed them on mobile. Chrome's Privacy Sandbox buried what remained. GDPR wrote their obituary. The golden age of digital stalkingā€”following customers across th...
Third-party cookies are dead. iOS 14.5 killed them on mobile. Chrome's Privacy Sandbox buried what remained. GDPR wrote their obituary. The golden age of digital stalkingā€”following customers across th...
The 2026 conference calendar represents a watershed moment for AI marketing professionals. With enterprise AI adoption reaching critical mass and marketing teams finally moving beyond pilot programs i...
