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Navigate the ethical complexities of predictive analytics in marketing. Learn where to establish boundaries in customer targeting while maintaining competitive advantage and regulatory compliance.
The Ethics of Predictive Analytics in Customer Targeting: Where to Draw the Line customer journey data data training ethics Sep 29, 2025

We now possess near-supernatural ability to anticipate human behavior, creating profound ethical questions that would make Aristotle weep. The technology exists to know what customers want before they...

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