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Over half of marketers expect tighter budgets and reduced headcounts in 2026, according to Forrester research. Learn why measurement confidence is declining, AI implementation struggles persist, and consumer loyalty faces unprecedented pressure.
New Survey: 2026 Marketing Budgets Are Smaller budgeting finances leadership marketing team Jan 12, 2026

Business-to-consumer marketing will face multiple challenges in 2026, such as price hikes, artificial intelligence-driven privacy breaches, and a decline in measurement confidence, according to a repo...

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Discover 2026 marketing budget allocation trends based on 11,000+ CMO insights. Get benchmarks for leadership salaries, ad spend, SEO budgets, and agency costs by company size.
Marketing Budget Allocation Trends for 2026 finances leadership team Sep 29, 2025

Marketing budgets reached a historic milestone in 2025, claiming 9.4% of company revenuesā€”up from 7.7% in 2024. Yet behind these impressive numbers lies a paradox that would puzzle even Machiavelli: w...

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