THE BLOG
From $7,000 to $250,000: The Brutal Economics of Paid Advertising
Dec 08, 2025
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A B2B software company spent $84,000 on LinkedIn ads in 2025. Twelve months of consistent spend. Professional creative. Targeted audiences. Result: three qualified leads. Cost per qualified lead: $28,...
How to Optimize Your Marketing Budget
Nov 11, 2024
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In the spring of 2023, a major consumer electronics brand faced a critical decision. Their traditional TV-heavy marketing mix was delivering diminishing returns, yet they had $50 million in annual mar...
