THE BLOG
You need someone who understands marketing strategy, can implement AI systems, and knows operations well enough to actually execute.
That person doesn't exist. Or costs $300,000. Or exists but alread...
Three months ago you gave someone a project. They're still "assessing the current state" and haven't delivered anything.
Meanwhile, someone else knocked out the same work in a week using AI, iterated...
A marketing department just replaced most of its team with AI agents. Not as a thought experiment. Actually did it.
Six AI employees now handle project management, content creation, workflow automati...
You need to hire someone who can build AI content agents, automate workflows, and deploy agentic systems across your marketing stack.
Good luck with that.
The skills your marketing department needs ...
Marketing budgets reached a historic milestone in 2025, claiming 9.4% of company revenuesā€”up from 7.7% in 2024. Yet behind these impressive numbers lies a paradox that would puzzle even Machiavelli: w...
By December 2024, 73% of Fortune 500 CMOs reported that AI tools now handle tasks previously requiring teams of 15-20 marketing professionals. We're witnessing the most dramatic leadership transformat...
A Fortune 500 company published 847 AI-generated blog posts before discovering their content system had been hallucinating competitor features, fabricating testimonials, and citing fake research f
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AI automates the obvious. It optimizes campaigns, personalizes content, and predicts customer behavior with mathematical precision. But marketing's hardest problems aren't mathematicalā€”they're psychol...
"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in today's hiring landscape. "There are a lot of opportunities out there where there i...
