THE BLOG

Google sues SerpApi for scraping and reselling Search data, threatening access to SERP analytics. Learn why this lawsuit could fundamentally change how marketers measure search performance and competitive intelligence.

Google Just Declared War on SERP Data google intelligence seo serp Dec 29, 2025

Google filed a lawsuit against SerpApi accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations include cir...

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