THE BLOG

One of the things I've been frustrated by, as you can maybe tell, is that people say Google is dead and Google doesn't matter anymore. That's just really not true at all because I wanted to think macr...

Are you becoming more wary of liking or sharing posts on social media, due to concerns that content could be AI-generated and you could look like a chump as a result? One of the potential side effects...

Google filed a lawsuit against SerpApi accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations include cir...

Your average position just improved dramatically. You didn't do anything different. Something smells wrong because something is wrong.

Google quietly killed the ability to view 100 search results at ...

Google didn't just add AI to search. They created two entirely separate search experiences that require completely different optimization strategies. Most marketers are treating them as the same thing...

Most marketers have Gemini access through their Chrome browser and never use it. This is a mistake. Not because Gemini is magical. Because it eliminates friction between identifying a task and executi...