THE BLOG
Google's Search Parameter Purge: What the Top-100 Elimination Means for Your Data
Nov 17, 2025
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Your average position just improved dramatically. You didn't do anything different. Something smells wrong because something is wrong.
Google quietly killed the ability to view 100 search results at ...
AI Mode vs. AI Overview
Nov 17, 2025
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Google didn't just add AI to search. They created two entirely separate search experiences that require completely different optimization strategies. Most marketers are treating them as the same thing...
Gemini in Chrome: The Marketing Productivity Tool Hiding in Your Browser
Oct 20, 2025
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Most marketers have Gemini access through their Chrome browser and never use it. This is a mistake. Not because Gemini is magical. Because it eliminates friction between identifying a task and executi...