THE BLOG
Eighty-one percent of US adults have used search tools powered by AI in the past three months. At the start of the year, the primary use was basic troubleshooting, writing help, and summaries. Now
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Google is expanding customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. The c...
Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools are shrinking the gap between idea and execution—from weeks of develop...
I'm sure you all remember the foundational HubSpot framework from fifteen years ago when they said the reasons why people search something on the internet—that was the foundation of all the content we...
One of the things I've been frustrated by, as you can maybe tell, is that people say Google is dead and Google doesn't matter anymore. That's just really not true at all because I wanted to think macr...
Are you becoming more wary of liking or sharing posts on social media, due to concerns that content could be AI-generated and you could look like a chump as a result? One of the potential side effects...
Organic traffic is dropping. ChatGPT and Gemini referrals barely scratch the surface of what's been lost. The narrative that "traffic is simply coming from a new source" is inaccurate. Search and enga...
We're living through a collective delusion. Marketing teams spend hours mapping semantic clusters for large language models while their title tags still say "Home | Company Name." They obsess over vec...
The search environment is changing rapidly, and relying solely on traditional visibility just won't cut it anymore. As AI-driven technologies like ChatGPT become more prevalent, it's crucial that your...
Discovery happens before search demand becomes measurable. Interest forms across social feeds, Reddit threads, and AI-generated answers long before appearing as keyword search volume. By the time your...
Google removed more reviews in the first seven months of 2025 than in any comparable period on record. This isn't a bug. It's not a temporary glitch. It's deliberate enforcement at scale, powered by A...
Google filed a lawsuit against SerpApi accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations include cir...
We spent years optimizing images for impatient humans. We compressed files, wrote alt text, implemented lazy loading—all to appease visitors who might bounce if a JPEG took three seconds too long. Tho...
The SEO community has been panicking about Google's AI Mode for months. The consensus: AI Overviews kill clicks, websites starve, and traffic disappears into zero-click black holes.
New research sugg...
You spent two years building domain authority. Three hundred high-quality backlinks. Perfect technical SEO. Page one rankings for your target keywords.
Then someone asks ChatGPT to recommend solution...
Pull up SEMrush. Search any competitive keyword in your industry. Count how many times Reddit appears in the top ten results.
Now check how much time your marketing team spends on Reddit.
That gap? ...
Social media no longer supplements SEO strategy. It replaced it.
A comprehensive study of over 300 small businesses across dozens of industries reveals social media now outpaces organic search as the...
A marketing team published six blog posts monthly throughout 2025. Generic SEO articles. Predictable formats. Minimal differentiation from competitors. Their organic traffic stagnated. In January 2026...
Your website has visitors. Some bounce after five seconds. Others spend twenty minutes reading case studies, downloading whitepapers, and checking pricing pages three times. Traditional analytics tell...
You're tracking 3,847 individual keywords. Congratulations. You've built a spreadsheet nobody can interpret and insights nobody can action.
Individual keyword tracking made sense when websites ranked...
Your organic traffic is down. Your rankings are up. Your impressions are steady. Welcome to the new normal.
We're watching a fundamental shift in how search success gets measured. The old playbook sa...
Your average position just improved dramatically. You didn't do anything different. Something smells wrong because something is wrong.
Google quietly killed the ability to view 100 search results at ...
Google didn't just add AI to search. They created two entirely separate search experiences that require completely different optimization strategies. Most marketers are treating them as the same thing...
A SaaS company ranked number one for their primary keyword for three years straight. Position one, 40% click-through rate, beautiful performance. Then ChatGPT's SearchGPT launched. Their traffic dropp...
