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Hiding behind your company name when you're small isn't strategicā€”it's self-sabotage. Learn why founder visibility creates irreplaceable advantages and how to scale beyond yourself without becoming the bottleneck.
The Personal Brand Paradox brand personal branding startup Oct 13, 2025

There's a special kind of founder who wants their three-person company to sound like a Fortune 500 firm. They craft carefully depersonalized content. They use "we" when they mean "I." They desperately...

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