THE BLOG
Most companies donā€™t have a brand problem.
They have a visibility problem.
Conversations about your company are happening every day ā€” in news articles, Reddit threads, review platforms, blogs, and s...
E.l.f. Beauty just pulled off something most Super Bowl advertisers dream about but rarely achieve: creating a campaign that feels both culturally authentic and strategically brilliant. While other br...
Your brand doesn't exist in customer minds anymore. It exists in AI training data, recommendation algorithms, and synthetic responses to prompts you'll never see.
We tested this in November 2024. Ask...
There's a special kind of founder who wants their three-person company to sound like a Fortune 500 firm. They craft carefully depersonalized content. They use "we" when they mean "I." They desperately...
Microsoft's Tay lasted 16 hours. The AI chatbot designed to learn from Twitter conversations quickly devolved into spouting racist, sexist rants before Microsoft pulled the plug. Air Canada's chatbot ...
After a decade dominated by performance marketing's promise of measurable returns, the pendulum is swinging back toward brand buildingā€”not as a replacement for data-driven approaches, but as their ess...
Color is one of the most powerful tools in a marketer's arsenal. Beyond aesthetics, colors evoke specific emotions, trigger psychological responses, and can dramatically influence consumer perception ...
