THE BLOG
Your CEO has twenty years of industry experience, built three successful companies, and speaks at major conferences.
They just got rejected from their fifth podcast this month.
The problem isn't cre...
Your CEO has impressive credentials. Twenty years in the industry. Built three successful companies. Speaks at conferences. Advises startups.
None of that gets them on podcasts.
Podcast hosts receiv...
Your CEO spends three hours crafting the perfect LinkedIn post. Gets 47 likes, two comments, and zero meaningful business conversations.
Meanwhile, executives at competing firms seem omnipresent—podc...
The CEO of a mid-sized tech firm spent $84,000 on LinkedIn ads in 2025. Total qualified leads: three. That same CEO launched a personal branding initiative in January 2026—posting weekly thought leade...
Your job title means nothing outside your current company. Your LinkedIn profile looks identical to ten thousand other marketing managers. When layoffs come—and they always come—nobody remembers the p...
There's a special kind of founder who wants their three-person company to sound like a Fortune 500 firm. They craft carefully depersonalized content. They use "we" when they mean "I." They desperately...
Establishing a strong personal brand is crucial for standing out and making an impact in your professional life. Our comprehensive personal branding course will guide you through the process of defini...