THE BLOG

The SEO community has been panicking about Google's AI Mode for months. The consensus: AI Overviews kill clicks, websites starve, and traffic disappears into zero-click black holes.

New research sugg...

In the world of user experience (UX) design, every word counts. But some words count more than others.

Enter microcopy: those small snippets of text that guide users, provide feedback, and ultimately...