THE BLOG
SEO Specialist vs Search Ecosystem Strategist
Nov 02, 2025
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A SaaS company ranked number one for their primary keyword for three years straight. Position one, 40% click-through rate, beautiful performance. Then ChatGPT's SearchGPT launched. Their traffic dropp...
Prompt Engineering Your SEO Workflow
Oct 27, 2025
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You're using AI wrong if you're still typing prompts into ChatGPT every time you need content.
One-off prompts are fine for answering questions. They're terrible for building a repeatable content sys...
