THE BLOG
I'm sure you all remember the foundational HubSpot framework from fifteen years ago when they said the reasons why people search something on the internetā€”that was the foundation of all the content we...
One of the things I've been frustrated by, as you can maybe tell, is that people say Google is dead and Google doesn't matter anymore. That's just really not true at all because I wanted to think macr...
The search environment is changing rapidly, and relying solely on traditional visibility just won't cut it anymore. As AI-driven technologies like ChatGPT become more prevalent, it's crucial that your...
The SEO community has been panicking about Google's AI Mode for months. The consensus: AI Overviews kill clicks, websites starve, and traffic disappears into zero-click black holes.
New research sugg...
Pull up SEMrush. Search any competitive keyword in your industry. Count how many times Reddit appears in the top ten results.
Now check how much time your marketing team spends on Reddit.
That gap? ...
You spent two years building domain authority. Three hundred high-quality backlinks. Perfect technical SEO. Page one rankings for your target keywords.
Then someone asks ChatGPT to recommend solution...
Google didn't just add AI to search. They created two entirely separate search experiences that require completely different optimization strategies. Most marketers are treating them as the same thing...
Your organic traffic is down. Your rankings are up. Your impressions are steady. Welcome to the new normal.
We're watching a fundamental shift in how search success gets measured. The old playbook sa...
A SaaS company ranked number one for their primary keyword for three years straight. Position one, 40% click-through rate, beautiful performance. Then ChatGPT's SearchGPT launched. Their traffic dropp...
You're using AI wrong if you're still typing prompts into ChatGPT every time you need content.
One-off prompts are fine for answering questions. They're terrible for building a repeatable content sys...
