THE BLOG

I'm sure you all remember the foundational HubSpot framework from fifteen years ago when they said the reasons why people search something on the internet—that was the foundation of all the content we...

The death knell for screen-based marketing has begun to sound. With 153.5 million Americans expected to use voice assistants by 2025, representing a 20.5% global adoption rate, we stand at the precipi...

With the rise of smart speakers, virtual assistants, and hands-free devices, voice search is rapidly changing the way people search for information online. As more consumers adopt voice-activated tech...