THE BLOG

You spend more time coordinating meetings than actually holding them. This is normal. It shouldn't be.

The average marketing professional wastes six to eight hours per week on scheduling coordination...

Your meetings generate more strategic intelligence than your analytics dashboards. You just never extract it.

Most marketing teams treat meeting transcripts as compliance documentation. Record the ca...

Walking into stakeholder meetings without context is professional malpractice. We observe this constantly—marketing professionals who schedule calls, show up, and improvise. They rely on memory, scatt...