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Pinterest acquires CTV platform TvScientific to combine intent-based audience insights with connected TV advertising. Learn why this signals performance marketing's expansion beyond digital-native channels into traditional media.
Pinterest Just Made CTV Measurable Like Digital media paid ads pinterest social media social media marketing Jan 05, 2026

Pinterest has acquired connected TV advertising platform TvScientific, marking the first time Pinterest has wedded its intent-based audience insights with a CTV advertising engine. Financial terms of ...

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