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Pinterest acquires CTV platform TvScientific to combine intent-based audience insights with connected TV advertising. Learn why this signals performance marketing's expansion beyond digital-native channels into traditional media.
Pinterest Just Made CTV Measurable Like Digital media paid ads pinterest social media social media marketing Jan 05, 2026

Pinterest has acquired connected TV advertising platform TvScientific, marking the first time Pinterest has wedded its intent-based audience insights with a CTV advertising engine. Financial terms of ...

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Small paid advertising budgets no longer generate ROI in 2026's crowded digital landscape. Learn why the economics shifted, what spend actually delivers results, and strategic alternatives to wasted ad budgets.
From $7,000 to $250,000: The Brutal Economics of Paid Advertising budgeting data paid ads ppc Dec 08, 2025

A B2B software company spent $84,000 on LinkedIn ads in 2025. Twelve months of consistent spend. Professional creative. Targeted audiences. Result: three qualified leads. Cost per qualified lead: $28,...

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PPC Training: Mastering Pay-Per-Click Advertising
PPC Training: Mastering Pay-Per-Click Advertising marketer training paid ads Sep 26, 2024

Pay-per-click (PPC) advertising is one of the most powerful digital marketing strategies for businesses looking to drive targeted traffic, generate leads, and increase sales. However, running successf...

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