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Pinterest acquires CTV platform TvScientific to combine intent-based audience insights with connected TV advertising. Learn why this signals performance marketing's expansion beyond digital-native channels into traditional media.
Pinterest Just Made CTV Measurable Like Digital media paid ads pinterest social media social media marketing Jan 05, 2026

Pinterest has acquired connected TV advertising platform TvScientific, marking the first time Pinterest has wedded its intent-based audience insights with a CTV advertising engine. Financial terms of ...

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AARP built a media network reaching 38 million members with $8.3 trillion in spending power. Learn why first-party data networks are proliferating and what this means for brands ignoring consumers over 50.
While You Chase Gen Z, AARP Is Building a Media Empire digital marketing growth media social media Jan 05, 2026

While marketers obsess over figuring out how to engage younger consumers, it's easy to overlook those who are 50 and older. However, this group boasts $8.3 trillion in collective spending power and re...

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