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Retailers pivot from social media to platforms like Substack for authentic brand storytelling. Learn why algorithms are driving this shift.
Why Retailers Are Ditching Social Feeds for Substack in 2026 content marketing email marketing social media strategy Jan 28, 2026

The social media landscape is shifting beneath marketers' feet, and smart retailers are already jumping ship. As algorithms become increasingly opaque and AI-generated content floods feeds, brands are...

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Coca-Cola's 2026 World Cup campaign uses emotional unity to transcend politics. Learn how sports marketing creates universal brand connections.
Coca-Cola's World Cup Strategy Shows Sports Marketing Power advertising brand awareness consumer behavior social media Jan 28, 2026

When the world feels more divided than ever, Coca-Cola is betting big that the universal language of sports can still bring people together. Their 2026 World Cup campaign, featuring a cover of Van Hal...

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Meta is testing limits of 2 organic link posts per month for unpaid business pages, pushing Meta Verified subscriptions. Learn why this signals the final death of organic reach and what it means for your content strategy.
Meta Just Put a Price Tag on Links for Company Pages budgeting business content strategy meta social media Jan 19, 2026

Meta is informing some users that they will soon be restricted in how many link posts they can share each month, unless they pay for its Meta Verified subscription service. Some Page and professional ...

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Pinterest acquires CTV platform TvScientific to combine intent-based audience insights with connected TV advertising. Learn why this signals performance marketing's expansion beyond digital-native channels into traditional media.
Pinterest Just Made CTV Measurable Like Digital media paid ads pinterest social media social media marketing Jan 05, 2026

Pinterest has acquired connected TV advertising platform TvScientific, marking the first time Pinterest has wedded its intent-based audience insights with a CTV advertising engine. Financial terms of ...

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Snapchat launches "Animate It" AI Lens for Snap+ subscribers, generating custom video animations from text prompts using internally developed AI models. Learn why this signals Snapchat's strategic shift toward proprietary AI despite infrastructure limitations.
Snapchat Built Its Own AI Video Generator ai tools artificial intelligence social media Jan 05, 2026

Snapchat has added a fun new AI activation for the holidays, with its new "Animate It" Lens now available for paying Snap users. Snapchat's new video AI Lens will enable you to activate an animation i...

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AARP built a media network reaching 38 million members with $8.3 trillion in spending power. Learn why first-party data networks are proliferating and what this means for brands ignoring consumers over 50.
While You Chase Gen Z, AARP Is Building a Media Empire digital marketing growth media social media Jan 05, 2026

While marketers obsess over figuring out how to engage younger consumers, it's easy to overlook those who are 50 and older. However, this group boasts $8.3 trillion in collective spending power and re...

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X published its 2026 marketing calendar highlighting key events from FIFA World Cup to Fashion Weeks. Learn why event-based marketing on X still works despite platform volatility and advertiser exodus.
X Released its 2026 Marketing Calendar social media social media marketing x Dec 29, 2025

X has published its latest marketing calendar, an interactive display of key dates and events throughout 2026, which provides guidance as to what's happening each month. The guide itself is pretty str...

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Meta introduces AI-powered tools to turn organic creator content into partnership ads at scale. Learn why this shifts creator marketing from relationship management to content arbitrageā€”and what that means for brand authenticity.
Meta Just Turned Creator Partnerships Into Commodity Trading meta social media social media marketing Dec 29, 2025

Meta introduced AI-powered tools to help brands more easily find and turn existing organic content on Facebook and Instagram into partnership ads. Brands can now find user-generated content and affili...

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New data shows 64% of SMBs cite social media as their main traffic source versus 52% for SEO. Here's what the fundamental shift in discovery means for your strategy.
Social Media Just Overtook SEO as the Primary Traffic Driver for Small Businesses research seo social media Dec 15, 2025

Social media no longer supplements SEO strategy. It replaced it.

A comprehensive study of over 300 small businesses across dozens of industries reveals social media now outpaces organic search as the...

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Discover why executive personal branding generates more qualified leads than traditional B2B marketing in 2026. Learn the systematic approach to building founder visibility that compounds business development opportunities.
Executive Personal Branding as Lead Generation personal branding social media social media marketing Dec 08, 2025

The CEO of a mid-sized tech firm spent $84,000 on LinkedIn ads in 2025. Total qualified leads: three. That same CEO launched a personal branding initiative in January 2026ā€”posting weekly thought leade...

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Company social media accounts reach 2% of followers while executive posts reach 8-12%. Learn why business leaders need personal brands and how to build systematic executive content workflows
Why Business Leaders Need Personal Brands More Than Company Pages content marketing content strategy social media social media marketing Dec 08, 2025

A B2B software company maintained active LinkedIn, Twitter, and Facebook accounts throughout 2025. Professional content. Consistent posting. Brand guidelines followed perfectly. Average post reach: 2%...

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Learn advanced AI skills for community management careers. Master predictive analytics, machine learning, and system design for strategic roles.
Beyond Social Media Management: How Community Strategy + AI ai skills community reskilling social media Aug 08, 2025

When Sprout Social's AI began autonomously managing crisis communications for Fortune 500 brands, routing messages based on sentiment analysis and automatically deploying de-escalation protocols, trad...

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Social Media Marketing KPIs: Measuring What Actually Matters
Social Media Marketing KPIs: Measuring What Actually Matters social media social media marketing Mar 26, 2025

Social media measurement has suffered from a peculiar malady since its inceptionā€”we've become seduced by vanity metrics that flatter our egos but offer little substantive value. With the average busin...

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The Science of Viral Content: Psychological Triggers for Shareability
The Science of Viral Content: Psychological Triggers for Shareability psychology social media Mar 02, 2025

Virality isn't accidental. While timing and luck play roles, the most consistently shareable content leverages specific psychological principles that compel audiences to spread information. For expert...

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Crisis Management in the Age of Social Media
Crisis Management in the Age of Social Media branding public relations social media Nov 11, 2024

Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical skill for businesses. A social media crisis can break within minutes, causing damage ...

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