THE BLOG
When Sprout Social's AI began autonomously managing crisis communications for Fortune 500 brands, routing messages based on sentiment analysis and automatically deploying de-escalation protocols, trad...
Social media measurement has suffered from a peculiar malady since its inceptionā€”we've become seduced by vanity metrics that flatter our egos but offer little substantive value. With the average busin...
Virality isn't accidental. While timing and luck play roles, the most consistently shareable content leverages specific psychological principles that compel audiences to spread information. For expert...
Information spreads instantly and opinions shape reputations in real time. Managing a crisis has become a critical skill for businesses. A social media crisis can break within minutes, causing damage ...
