THE BLOG

Event-Based Lead Generation Playbooks: The Modular Framework for Automated Outreach ai in marketing automation events lead generation Dec 08, 2025

A professional services firm attended an industry conference in October 2025. They collected 147 attendee contacts. Six weeks later, they still hadn't followed up. The leads went cold. In 2026, they i...

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The Only Marketing Skills That Matter in 2026 ai in marketing ai skills marketing career marketing skills Oct 27, 2025

If your primary value is execution, AI just became your competitor.

And it's cheaper. And faster. And it doesn't need benefits or vacation time or performance reviews. It follows instructions perfect...

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