THE BLOG

A mid-market B2B company ran the numbers on their marketing operations. They employed two full-time coordinators whose primary job was moving data between systems. Copying lead information from webfor...

In the chess game of modern marketing, automation is no longer just a strategic advantage—it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...

Picture this: It's 3 AM, and while your marketing team sleeps, your automation systems are hard at work. A customer in Singapore abandons their shopping cart. Within seconds, your system analyzes thei...