THE BLOG
Over half of consumers prefer interacting with bots for quick service, yet 48% of individuals value a chatbot's problem-solving efficiency above its personality. This paradox reveals the brutal truth ...
TikTok users scroll past content in 0.3 seconds. Instagram engagement rates dropped 23% in 2024. Google Ads costs increased 47% while click-through rates decreased. The brutal truth: human attention b...
In the chess game of modern marketing, automation is no longer just a strategic advantageā€”it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...
As we plan 2025, industry leadersĀ from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...
In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...
Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of their digital marketing efforts. By focusing on turning more visitors into customers ...
