THE BLOG
You're good at what you do. You spent years getting good at it. Yet somehow, you've added "professional schmoozer" to your job description, and it's eating your life.
Every week, you're mining your n...
Over half of consumers prefer interacting with bots for quick service, yet 48% of individuals value a chatbot's problem-solving efficiency above its personality. This paradox reveals the brutal truth ...
TikTok users scroll past content in 0.3 seconds. Instagram engagement rates dropped 23% in 2024. Google Ads costs increased 47% while click-through rates decreased. The brutal truth: human attention b...
In the chess game of modern marketing, automation is no longer just a strategic advantageā€”it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...
As we plan 2025, industry leadersĀ from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...
In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...
Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of their digital marketing efforts. By focusing on turning more visitors into customers ...
