THE BLOG
A professional services firm attended an industry conference in October 2025. They collected 147 attendee contacts. Six weeks later, they still hadn't followed up. The leads went cold. In 2026, they i...
The CMO presented quarterly results showing $2.3 million in attributed pipeline contribution. The CEO interrupted. "What about the three enterprise deals that came through my network after prospects c...
Your sales team spends sixty hours monthly hunting for leads that might convert. They scrape LinkedIn profiles. They research company websites. They craft personalized outreach emails one at a time. T...
Your form asks for email and company name. You get both. You know nothing about whether they're worth calling.
Traditional lead capture treats everyone equally. Someone downloads your content, you ge...
Your attribution model says paid ads drive 40% of revenue. Your customers say their doctor told them to buy. Someone's lying. Spoiler: it's your attribution model.
We're seeing businesses where word-...
Nobody downloads your 30-page ebook. Stop pretending they do.
You spent weeks writing it. Your designer made it beautiful. You gate it behind a form. People download it. Your lead count increases. Su...
You're good at what you do. You spent years getting good at it. Yet somehow, you've added "professional schmoozer" to your job description, and it's eating your life.
Every week, you're mining your n...
Over half of consumers prefer interacting with bots for quick service, yet 48% of individuals value a chatbot's problem-solving efficiency above its personality. This paradox reveals the brutal truth ...
TikTok users scroll past content in 0.3 seconds. Instagram engagement rates dropped 23% in 2024. Google Ads costs increased 47% while click-through rates decreased. The brutal truth: human attention b...
In the chess game of modern marketing, automation is no longer just a strategic advantageā€”it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...
As we plan 2025, industry leadersĀ from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...
In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...
Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of their digital marketing efforts. By focusing on turning more visitors into customers ...
