THE BLOG
You need someone who understands marketing strategy, can implement AI systems, and knows operations well enough to actually execute.
That person doesn't exist. Or costs $300,000. Or exists but alread...
If your primary value is execution, AI just became your competitor.
And it's cheaper. And faster. And it doesn't need benefits or vacation time or performance reviews. It follows instructions perfect...
A marketing department just replaced most of its team with AI agents. Not as a thought experiment. Actually did it.
Six AI employees now handle project management, content creation, workflow automati...
You need to hire someone who can build AI content agents, automate workflows, and deploy agentic systems across your marketing stack.
Good luck with that.
The skills your marketing department needs ...
Your marketing org chart looks the same as it did in 2019. That's your problem.
Marketing director at the top. Coordinators handling execution. Specialists for SEO, paid ads, social media. Maybe a co...
The marketing profession undergoes its most dramatic transformation since the dawn of digital advertising. Traditional linear career paths—where specialists climbed departmental ladders through increm...
marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to meet the demands of an ever-evolving digital landscape. Companies that adapt quick...
Gone are the days when career growth was guaranteed simply by staying with a company long enough. Historically, employees could expect incremental raises and promotions based on tenure, but the profes...
In the workplace, many talented and hardworking professionals get passed over for promotions, new opportunities, or recognition. It’s not because they lack the skills or accomplishments—they simply do...
Gone are the days when networking was limited to handshakes at industry events and passing out business cards. Today, networking in the digital age means leveraging online platforms, fostering genuine...
The role of marketing professionals has expanded far beyond traditional boundaries. As a manager or director in the marketing field, you've likely witnessed firsthand how digital transformation, data ...
Many professionals, especially those from Generation X, find themselves at a crossroads between traditional and digital marketing roles. This transition can seem daunting, but with the right approach,...
One concept that has gained significant traction is that of the "T-shaped marketer." This article explores what it means to be a T-shaped marketer, why this approach is crucial for career growth, and ...
