THE BLOG

In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content...

Picture this: You're sitting in the quarterly board meeting, and the CEO asks, "How do we know our marketing dollars are working?" Twenty years ago, you might have pointed to basic metrics like...

Traditional segmentation strategies that rely solely on demographics are no longer enough. While demographics—age, gender, location, income—are still valuable, they paint only a broad...