THE BLOG

Attention Economics Strategy: Monetizing Human Focus behavioral economics community marketing strategy Dec 21, 2025

We spent $340,000 on ads in Q3 2024. Generated 47 million impressions. Conversion rate dropped 23% year-over-year despite doubling spend. The problem wasn't reach. It was attention.

Impressions measu...

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Building Human Connection at AI Scale ai jobs ai skills ai tools community Dec 01, 2025

Every brand wants a community. Most build ghost towns. They launch Slack workspaces that go silent after launch week. They create Facebook groups where only the brand posts. They host forums where mem...

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Beyond Social Media Management: How Community Strategy + AI ai skills community reskilling social media Aug 08, 2025

When Sprout Social's AI began autonomously managing crisis communications for Fortune 500 brands, routing messages based on sentiment analysis and automatically deploying de-escalation protocols, trad...

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