THE BLOG
The marketing world loves its shiny new toys, and AI is the shiniest of them all. But here's what's fascinating: while everyone's obsessing over automation and efficiency, the most profound opportunit...
We spent $340,000 on ads in Q3 2024. Generated 47 million impressions. Conversion rate dropped 23% year-over-year despite doubling spend. The problem wasn't reach. It was attention.
Impressions measu...
Every brand wants a community. Most build ghost towns. They launch Slack workspaces that go silent after launch week. They create Facebook groups where only the brand posts. They host forums where mem...
When Sprout Social's AI began autonomously managing crisis communications for Fortune 500 brands, routing messages based on sentiment analysis and automatically deploying de-escalation protocols, trad...