THE BLOG
Attention Economics Strategy: Monetizing Human Focus
Dec 21, 2025
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We spent $340,000 on ads in Q3 2024. Generated 47 million impressions. Conversion rate dropped 23% year-over-year despite doubling spend. The problem wasn't reach. It was attention.
Impressions measu...
Building Human Connection at AI Scale
Dec 01, 2025
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Every brand wants a community. Most build ghost towns. They launch Slack workspaces that go silent after launch week. They create Facebook groups where only the brand posts. They host forums where mem...
Beyond Social Media Management: How Community Strategy + AI
Aug 08, 2025
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When Sprout Social's AI began autonomously managing crisis communications for Fortune 500 brands, routing messages based on sentiment analysis and automatically deploying de-escalation protocols, trad...