THE BLOG
Most professionals say they want honest feedback.
Very few consistently ask for it.
And even fewer get it in a structured, objective way.
If you’re recording and transcribing calls — sales calls, i...
Most companies don’t have a brand problem.
They have a visibility problem.
Conversations about your company are happening every day — in news articles, Reddit threads, review platforms, blogs, and s...
The idea of automation versus quality has always been a trade-off. But as AI grows more commonplace and people learn how to use it, it's becoming less and less of a trade-off than ever. Previously, au...
One of the things I've been frustrated by, as you can maybe tell, is that people say Google is dead and Google doesn't matter anymore. That's just really not true at all because I wanted to think macr...
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Marketers have been convinced that HubSpot is for them, and it's really just an expensive contact database. They use it just for emailing or they're only using a small portion of it when they have ...
Snapchat has added a fun new AI activation for the holidays, with its new "Animate It" Lens now available for paying Snap users. Snapchat's new video AI Lens will enable you to activate an animation i...
Every brand wants a community. Most build ghost towns. They launch Slack workspaces that go silent after launch week. They create Facebook groups where only the brand posts. They host forums where mem...
When Machines Dream Up Your Next Campaign
The blank page terrifies even seasoned marketers. That cursor blinks. The deadline looms. Your brain cycles through the same tired angles you've used a dozen...