THE BLOG
Fractional Marketing Leadership: When to Outsource Strategy Instead of Hiring
Oct 27, 2025
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You need someone who understands marketing strategy, can implement AI systems, and knows operations well enough to actually execute.
That person doesn't exist. Or costs $300,000. Or exists but alread...
Upskilling vs Terminating: The 60-Day Assessment Framework
Oct 27, 2025
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Three months ago you gave someone a project. They're still "assessing the current state" and haven't delivered anything.
Meanwhile, someone else knocked out the same work in a week using AI, iterated...
The Death of the Traditional Marketing Org Chart
Oct 27, 2025
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Your marketing org chart looks the same as it did in 2019. That's your problem.
Marketing director at the top. Coordinators handling execution. Specialists for SEO, paid ads, social media. Maybe a co...