THE BLOG

Beyond Personal Preference: The Mark of Professional Marketing career job interview marketer training Nov 22, 2024

"Being able to weed out if there's a marketer that leans more to just personal preference versus what is right for the brand," reflects Courtney DeLaura, owner of Lot25. This observation hits at a...

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Restructuring for the Digital-First Era b2b marketing career marketing career Nov 19, 2024

marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to meet the demands of an ever-evolving digital landscape. Companies that adapt...

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The Non-Marketer's Guide to Hiring Marketing Talent career job interview leadership Nov 15, 2024

"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in today's hiring landscape. "There are a lot of opportunities out there where...

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Best Marketing Traits for Marketing Professionals career marketing Nov 11, 2024

Successful marketers share certain key characteristics that help them excel in this dynamic field. From natural competitiveness to analytical thinking, these traits form the foundation of marketing...

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The Art of Critical Thinking in Marketing Interviews career job interview Nov 08, 2024

"I'll just ask them to give me five things that they think are terrible on our website," says Courtney DeLaura, owner of Lot25. This disarmingly direct approach reveals more than just a candidate's...

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The Power of Silence in Interviews career job interview Nov 06, 2024

"I think silence is where truth happens in an interview," says Joy Youell, owner of Winsome Marketing. In a world where we're often racing to fill every moment with words, Youell's approach to...

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How to Advocate for Yourself: Showcasing Your Value career marketing career tiktok video post Oct 23, 2024

In the workplace, many talented and hardworking professionals get passed over for promotions, new opportunities, or recognition. It’s not because they lack the skills or...

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Build Meaningful Connections for Career Advancement career marketing career networking Oct 22, 2024

Gone are the days when networking was limited to handshakes at industry events and passing out business cards. Today, networking in the digital age means leveraging online platforms, fostering...

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From In-House to Agency (and Vice Versa): Pros and Cons for Your Marketing Career career marketing Oct 15, 2024

As a seasoned marketing professional at the manager or director level, you may find yourself at a crossroads in your career. Should you transition from an in-house marketing role to an agency...

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Navigating the Transition from Traditional to Digital Marketing Roles: A Guide for Gen-Xers career marketing career Oct 14, 2024

Many professionals, especially those from Generation X, find themselves at a crossroads between traditional and digital marketing roles. This transition can seem daunting, but with the right...

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How to Switch Your Career Into Marketing career marketing Sep 21, 2024

Making a career switch can be daunting, especially if you're moving into a field as dynamic and fast-paced as marketing. However, the good news is that marketing is a versatile industry that...

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Crafting a Powerful Mission Statement b2b marketing career Sep 19, 2024

A mission statement is one of the most important foundations for any organization. It defines your purpose, outlines what you stand for, and provides direction for decision-making and strategy....

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Small Business Ideas: Digital Ventures for the Modern Entrepreneur business career Sep 18, 2024

Digital and online businesses offer exciting opportunities for entrepreneurs. These ventures often require less initial capital and provide the flexibility to work from anywhere. Here are some...

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Cover Letter Examples: CMO, SVP of Marketing, and Director of Business Development b2b marketing career Sep 18, 2024

When applying for senior-level roles like Chief Marketing Officer (CMO), Senior Vice President (SVP) of Marketing, or Director of Business Development, your cover letter is your opportunity to make...

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Leadership Styles: Which One Fits You? career leadership Sep 17, 2024

Effective leadership is the cornerstone of any successful organization. While there are many ways to lead, each style has its own strengths and weaknesses. Understanding the various leadership...

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