THE BLOG
"Being able to weed out if there's a marketer that leans more to just personal preference versus what is right for the brand," reflects Courtney DeLaura, owner of Lot25. This observation hits at a...
marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to meet the demands of an ever-evolving digital landscape. Companies that adapt...
"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in today's hiring landscape. "There are a lot of opportunities out there where...
Successful marketers share certain key characteristics that help them excel in this dynamic field. From natural competitiveness to analytical thinking, these traits form the foundation of marketing...
"I'll just ask them to give me five things that they think are terrible on our website," says Courtney DeLaura, owner of Lot25. This disarmingly direct approach reveals more than just a candidate's...
"I think silence is where truth happens in an interview," says Joy Youell, owner of Winsome Marketing. In a world where we're often racing to fill every moment with words, Youell's approach to...
In the workplace, many talented and hardworking professionals get passed over for promotions, new opportunities, or recognition. It’s not because they lack the skills or...
Gone are the days when networking was limited to handshakes at industry events and passing out business cards. Today, networking in the digital age means leveraging online platforms, fostering...
As a seasoned marketing professional at the manager or director level, you may find yourself at a crossroads in your career. Should you transition from an in-house marketing role to an agency...
Many professionals, especially those from Generation X, find themselves at a crossroads between traditional and digital marketing roles. This transition can seem daunting, but with the right...
Making a career switch can be daunting, especially if you're moving into a field as dynamic and fast-paced as marketing. However, the good news is that marketing is a versatile industry that...
A mission statement is one of the most important foundations for any organization. It defines your purpose, outlines what you stand for, and provides direction for decision-making and strategy....
Digital and online businesses offer exciting opportunities for entrepreneurs. These ventures often require less initial capital and provide the flexibility to work from anywhere. Here are some...
When applying for senior-level roles like Chief Marketing Officer (CMO), Senior Vice President (SVP) of Marketing, or Director of Business Development, your cover letter is your opportunity to make...