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Most marketers confuse strategy with planning. Here's why that confusion kills adaptability and how to build resilient marketing strategies instead.
Why Most Marketing Strategy Fails: The Planning Trap marketing martech strategy Jan 28, 2026

Every marketing leader has been there: presenting a beautifully crafted strategy deck to executives, complete with quarterly roadmaps, resource allocations, and confident projections. Six months later...

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CMOs must adapt as buyers use AI chatbots for product discovery. Learn how to optimize for citation visibility and track performance in the AI-first era.
How AI Chatbots Are Redefining CMO Discovery Strategy marketing technology martech technology tools Jan 28, 2026

Picture this: A VP of marketing confidently tells you her prospects find them through "organic search, some paid, a little social." Then you open ChatGPT, type in exactly what her ideal customer would...

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