THE BLOG

Programmatic advertising accounts for over 90% of digital display ad spending in the United States. That's roughly $600 billion flowing through automated bidding systems globally, making split-second ...

Artificial intelligence (AI) is revolutionizing the advertising landscape, offering marketers more efficient, data-driven ways to reach their target audience and optimize campaigns. From automating ad...

The digital age has transformed advertising in ways that would have been unimaginable just a few decades ago. As consumers spend more time online, brands have followed, adapting their advertising stra...