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Despite happy survey responses, marketing measurement remains broken. Here's why C-suite alignment and AI won't fix the real problems plaguing marketers.
Why Marketing Measurement Still Confuses Even Top Marketers analytics attribution marketing technology martech Feb 09, 2026

Here's the paradox keeping marketing leaders up at night: surveys show marketers are "happy" with their measurement capabilities, yet measurement remains one of the biggest pain points in the industry...

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