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Traditional marketing attribution misses 70% of deal influence in B2B. Learn the four-category influence framework that proves marketing value when CRM systems fail to capture true impact
Marketing Influence Metrics: How to Prove ROI When Traditional Attribution Fails ai and marketing attribution b2b marketing lead generation roi Dec 08, 2025

The CMO presented quarterly results showing $2.3 million in attributed pipeline contribution. The CEO interrupted. "What about the three enterprise deals that came through my network after prospects c...

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