THE BLOG
Artificial intelligence is changing digital marketing, and websites are at the center of this change. A website is often the first place customers go to learn about a business, compare options, or mak...
Tech sprawl is a newer term, though the problem has been building for years. It's definitely happening more with AI tools where companies think "Okay, I want this data enrichment tool because it h
...
We're living through a collective delusion. Marketing teams spend hours mapping semantic clusters for large language models while their title tags still say "Home | Company Name." They obsess over vec...
Your website has visitors. Some bounce after five seconds. Others spend twenty minutes reading case studies, downloading whitepapers, and checking pricing pages three times. Traditional analytics tell...
