THE BLOG
Your client onboarding process is a disaster masquerading as professionalism. New clients wait three days for welcome emails that someone forgot to send. Intake forms get lost in email threads. Kickof...
Your sales team spends sixty hours monthly hunting for leads that might convert. They scrape LinkedIn profiles. They research company websites. They craft personalized outreach emails one at a time. T...
Your attribution model says paid ads drive 40% of revenue. Your customers say their doctor told them to buy. Someone's lying. Spoiler: it's your attribution model.
We're seeing businesses where word-...
You're good at what you do. You spent years getting good at it. Yet somehow, you've added "professional schmoozer" to your job description, and it's eating your life.
Every week, you're mining your n...
At the bottom of the marketing funnel, we encounter prospects at their most valuable yet precarious stateā€”informed, engaged, but still wavering on the edge of decision. Like a chess grandmaster in the...
As we plan 2025, industry leadersĀ from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...
In a recent Winsome Webinar, a panel of expertsā€”including Katie Mouton, Senior Demand Generation Director at BPM; Ross Henderson, Senior Executive Consultant at Winsome Marketing; Lauren Keller, Head ...
Conversion Rate Optimization (CRO) is a critical component for businesses looking to maximize the effectiveness of their digital marketing efforts. By focusing on turning more visitors into customers ...
In today's fast-paced B2B sales environment, efficiency is key. Sales Development Representatives (SDRs) often find themselves bogged down by time-consuming prospecting tasks, limiting their ability t...
