THE BLOG

Here's the uncomfortable truth about customer experience: Most CX teams aren't failing because they lack passion, cutting-edge tools, or mountains of data. They're failing because when improvement sta...

Most marketers think about sensors in terms of smartphones and wearables, but there's a massive infrastructure play happening right under our noses. The industrial sensor market is projected to hit $3...

When the hospitality industry starts talking about 'brand evolution,' smart marketers in every sector should pay attention. Hotels, restaurants, and travel brands are often the canaries in the coal mi...

A customer reaches out to your support team at 2 AM, frustrated about a delayed order that's meant to be a birthday gift. Instead of getting a robotic "We have received your inquiry and will respond w...

Google removed more reviews in the first seven months of 2025 than in any comparable period on record. This isn't a bug. It's not a temporary glitch. It's deliberate enforcement at scale, powered by A...