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Coca-Cola's 2026 World Cup campaign uses emotional unity to transcend politics. Learn how sports marketing creates universal brand connections.
Coca-Cola's World Cup Strategy Shows Sports Marketing Power advertising brand awareness consumer behavior social media Jan 28, 2026

When the world feels more divided than ever, Coca-Cola is betting big that the universal language of sports can still bring people together. Their 2026 World Cup campaign, featuring a cover of Van Hal...

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