THE BLOG

Why Your AI Should Have Personality (And How to Give It One) ai ai and marketing chatbot Oct 20, 2025

Your company spent thousands on AI tools. Usage peaked in month one. By month three, adoption had cratered. This isn't a feature problem. It's a personality problem.

Most corporate AI sounds like it ...

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Personal AI Marketing Assistant: Build Custom GPT Workflows chatbot marketing technology Sep 08, 2025

We're witnessing the death of one-size-fits-all marketing tools. Over 2 million businesses worldwide have integrated ChatGPT into their workflow, yet most marketers are still using it like an expensiv...

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Conversation Design Architect: Building AI Chatbots That Don't Suck chatbot content strategy lead generation Sep 08, 2025

Over half of consumers prefer interacting with bots for quick service, yet 48% of individuals value a chatbot's problem-solving efficiency above its personality. This paradox reveals the brutal truth ...

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