Write Better Executive Content in 30 Minutes a Month
Dec 15, 2025
Your CEO spends three hours crafting the perfect LinkedIn post. Gets 47 likes, two comments, and zero meaningful business conversations.
Meanwhile, executives at competing firms seem omnipresent—podcasts, social feeds, industry publications—without appearing to break a sweat.
The difference isn't talent or charisma. It's systematic content creation that treats executive time as the finite resource it actually is.
The Vogue Approach to Executive Content
Vogue's "73 Questions" series works because rapid-fire questions eliminate performative corporate speak. No time to craft the perfect answer means authentic responses that actually sound human.
Apply this to executive branding. Book your CEO for 30 minutes monthly. Record one video session answering pre-written questions about industry trends, leadership philosophy, operational challenges, and yes—what they're reading and thinking about outside work.
These aren't scripted talking points. They're genuine responses to questions your target audience actually asks. What three things differentiate your approach? Where do you see the industry in two years? What mistake do most companies in your space make?
One session generates 15-20 short video clips. That's a month of content from 30 minutes of executive time.
The Multi-Platform Multiplication Effect
Here's where most marketing teams fail: they post the full 30-minute video to YouTube and call it content strategy.
Instead, treat that recording as raw material for an entire content ecosystem.
Extract 60-second clips for LinkedIn. Transcribe responses for newsletter content. Pull quotes become social posts. The full recording becomes your podcast episode or can be pitched to industry podcasts as proof your executive can actually hold a conversation.
Schedule everything through one platform—Later, Buffer, whatever. Your executive reviews the monthly calendar once, approves in bulk, and disconnects from the daily posting grind.
This solves the access problem. Marketing teams wait weeks for executive approval on individual posts. Batch creation and batch approval collapses that timeline to hours.
Making Executives Actual People
Corporate executives sound like corporate executives because they're trying to sound like corporate executives.
Ask different questions. Not "What's your leadership philosophy?" but "What's the worst advice you've ever received?" Not "Where do you see the industry going?" but "What obvious trend is everyone missing?"
Include questions about books, podcasts, hobbies, things they're passionate about outside the office. B2B buyers are still humans who connect with other humans, not walking press releases.
One CEO we work with talks about competitive sailing. Has nothing to do with his SaaS platform. Generates more genuine connection and conversation than any product-focused content ever did.
People want to work with people they'd actually want to have coffee with. Show them that person exists.
The EPK Multiplier
Record these sessions with podcast placement in mind. When you pitch your executive as a guest, hosts want to know this person can actually talk. Send them clips.
Most executives get rejected from podcasts not because they lack expertise but because hosts can't assess whether they'll be interesting to listen to. Video clips solve that immediately.
Those same clips become your Electronic Press Kit. Tier-one publications and podcasts require proof you won't waste their audience's time. Show them.
Integration Without Extra Work
The question isn't whether to do video. It's whether you're going to do video efficiently or keep burning executive time on one-off content that dies after 48 hours.
Thirty minutes monthly produces more usable content than three hours weekly spent drafting individual posts. The math isn't complicated.
Your CEO is already thinking about industry trends, competitive positioning, and company direction. You're just capturing those thoughts systematically instead of hoping they spontaneously decide to share them on LinkedIn between meetings.
Start Ridiculously Small
Don't redesign your entire content strategy. Book one 30-minute session. Prepare ten questions. Record it on Zoom.
Cut three clips. Post them across three weeks. See what happens.
Most executive branding initiatives fail because they start too big and collapse under their own weight. Start with proof of concept. Show your CEO that 30 minutes generates tangible results.
Then scale.
The executives dominating your industry's conversation aren't working harder. They're working systematically. One 30-minute session at a time.
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