THE BLOG
Today's marketing funnels bear little resemblance to the linear pathway models of yesteryear. The average B2B buyer engages with 10-15 touchpoints across 3-5 channels before making a purchase decision...
In the creator economy of 2025, the reliance on advertising as the primary monetization channel has become increasingly precarious. Like farmers who plant only a single crop, content creators dependen...
The modern customer journey resembles less a linear path and more a Jackson Pollock painting—seemingly chaotic, multi-dimensional, and unique to each individual. Yet within this complexity lie pattern...
In the chess game of modern marketing, automation is no longer just a strategic advantage—it's table stakes. The most successful marketing teams now operate like skilled chess players thinking several...
Social media measurement has suffered from a peculiar malady since its inception—we've become seduced by vanity metrics that flatter our egos but offer little substantive value. With the average busin...
The digital world is littered with the corpses of forgotten content—billions of blog posts, articles, and web pages that never found their audience. According to Ahrefs' analysis of over a billion web...
In an age where digital marketing channels multiply like Fibonacci's rabbits, email marketing remains remarkably resilient. According to the latest Email Marketing Benchmark Report by Litmus, email ma...
Did you know that 62% of Americans now listen to podcasts regularly, with the average listener consuming seven episodes weekly? That's a 14% increase from just two years ago, demonstrating that podcas...
In the quest to influence consumer behavior, marketers have increasingly turned to behavioral economics—the study of how psychological, social, and emotional factors impact economic decisions. But how...
When the average consumer encounters up to 10,000 marketing messages daily, simply communicating your value proposition is no longer enough. The difference between marketing that gets ignored and mark...
Imagine investing months developing the perfect marketing campaign. Your messaging highlights every product benefit with crystal clarity. Your competitive analysis is flawless. Your value proposition ...
Why do consumers often ignore carefully crafted logical arguments in favor of emotionally-driven impulse purchases? Why do they spend hours researching major purchases only to ultimately choose based ...
Marketing has undergone a profound transformation in recent years. Gone are the days when simple demographic targeting and feature-based messaging were enough to drive consumer action. Today's most su...
Virality isn't accidental. While timing and luck play roles, the most consistently shareable content leverages specific psychological principles that compel audiences to spread information. For expert...
Color is one of the most powerful tools in a marketer's arsenal. Beyond aesthetics, colors evoke specific emotions, trigger psychological responses, and can dramatically influence consumer perception ...
The 2024 State of Marketing AI Report, presented by the Marketing AI Institute and Salesloft, sheds light on the transformative impact of artificial intelligence (AI) on marketing practices. Drawing f...
Salesforce's 9th Edition of the State of Marketing Report provides an in-depth analysis of the trends, priorities, and challenges faced by marketing leaders globally. It draws from responses of 4,850 ...
"Being able to weed out if there's a marketer that leans more to just personal preference versus what is right for the brand," reflects Courtney DeLaura, owner of Lot25. This observation hits at a cri...
marketing departments are at a critical crossroads. Traditional structures and strategies are no longer sufficient to meet the demands of an ever-evolving digital landscape. Companies that adapt quick...
"We're marketers, hiring marketers," reflects Courtney DeLaura, owner of Lot25, highlighting a crucial disconnect in today's hiring landscape. "There are a lot of opportunities out there where there i...
"I'm thinking about that values alignment, like, how do you uncover that?" poses Joy Youell, owner of Winsome Marketing. In today's rapidly evolving marketing landscape, this question has never been m...
As we plan 2025, industry leaders from our network hosted a webinar all about lead gen. One of the key points of emphasis was the importance of value-driven content. Among the insights shared by Katie...
In a recent webinar hosted by Winsome Marketing, Katie Mouton, Senior Demand Gen Director at BPM, shared practical insights on a critical aspect of marketing: the importance of delivering content that...
In a recent Winsome Webinar, a panel of experts—including Katie Mouton, Senior Demand Generation Director at BPM; Ross Henderson, Senior Executive Consultant at Winsome Marketing; Lauren Keller, Head ...
